A video providing a unique peek into the lives of Rush University students on and off campus was honored with a Silver Award from the Higher Education Marketing Report for sophistication and creativity in educational marketing and advertising. The video, “Introducing Rush University Students,” also received a Bronze Telly Award, distinguishing it among the best in video production.
“In the video, students representing all four of Rush University’s colleges (Rush Medical College, College of Nursing, College of Health & Sciences, and The Graduate College) provided unscripted answers to questions about their educational and career interests and experiences related to Rush,” said Mary Katherine Krause, associate vice president, University Relations. “The students’ enthusiasm for their fields of study was clearly conveyed through the video.”
Educational Advertising Awards
Rush University received the 2012 Silver Award in the graduate school “video viewbook” category from the 27th Annual Educational Advertising Awards sponsored by the Higher Education Marketing Report. The awards program is the largest educational advertising awards competition in the country.
Rush’s entry was chosen from among more than 2,900 entries submitted by more than 1,000 colleges, universities and secondary schools worldwide. Judges for the award competition consisted of a panel of advertising creative directors, higher education marketing and advertising professionals from across the country and the editorial board of Higher Education Marketing Report.
The “Introducing Rush University Students” video also received the 2012 Bronze Award in the “internet/online commercial-low budget” category at the 33rd Annual Telly Award. The Telly Awards honor the finest video and film productions from around the world and this year received nearly 11,000 entries. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators and corporate video departments in the world.
Entries were judged by a council of industry professionals as well as by YouTube viewers. Entries were evaluated for distinction in creative work. Fewer than 10 percent of entries are chosen as winners of the Silver Telly and approximately 25 percent of entries are chosen as winners of the Bronze Telly.
“Being asked to represent your college is an honor,” said Meagan Dubosky, Rush University respiratory care student who represented the College of Health & Sciences in the video. “The film crew was professional and made me feel very comfortable while encouraging me to be myself. The final product speaks well for all of Rush University and is a great representation of the students and the experience.”
The video was produced and created by university staff and the Media Services and Rush Photo Group departments with creative direction and editing support from an outside consultant. It is available on the Rush University YouTube channel at http://youtu.be/PDuHGtJKc7s.