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Health Information Rush Enters the World of Social Media

Now you've got even more ways to stay in touch with Rush.

From Facebook to Twitter, from YouTube to our two new blogs, Rush University Medical Center is right in the middle of the social media revolution.

"It's a great way to engage with people who use and are interested in our services," says Marie Mahoney, senior director of Web and Marketing Communications at Rush.

Rush, one of more than 450 U.S. hospitals involved in social media, uses Twitter and Facebook to post regular updates about news and events at Rush, along with photos, videos and interesting health-related stories on other Web sites.

Facebook and Twitter (a "microblog" featuring posts of up to 140 characters) also enable Rush to interact with patients, employees and those who might benefit from Rush services and resources. Rush staff members regularly monitor what people are saying about the Medical Center and follow up to offer help or address their concerns.

When a Twitter user from New York posted a complimentary "tweet" about Rush for its care of her friend, Rush was able to respond quickly and thank her, surprising and pleasing her.

"We know health conversations are happening in which Rush is being discussed," Mahoney says. "And we want to be a part of those conversations."

Rush also has a fast-growing video library on YouTube, and it recently launched two blogs. Rush InPerson (rushinperson.rush.edu) is designed to give the public an inside look at the people and programs at Rush, including doctors, nurses, researchers and patients, while the Rush News Blog aims to highlight top events, honors and research across the Medical Center and Rush University.

Since launching its pages last summer, Rush has gained more than 880 followers on Twitter and more than 860 fans on Facebook. Here's how you can become a fan or follower:


More Information at Your Fingertips:
  • Looking for a doctor? Call toll free: 888 352-RUSH (888 352-7874)
  • Follow Rush on Facebook and Twitter.

Please note: All physicians featured in Discover Rush Online are on the medical faculty of Rush University Medical Center. Some of the physicians featured are in private practice and, as independent practitioners, are not agents or employees of Rush University Medical Center.

If you enjoyed this article and are not already a subscriber, subscribe today to Discover Rush Online. You'll receive health information, breaking medical news and helpful tips for maintaining your health each month via e-mail.

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